MiddleChild Promotions, LLC (MCP) was created in 2002 with the intention of keeping entertainment consumers up to speed with the latest information in the world of urban entertainment, primarily music. While many entertainment blogs opted for a focus on salacious gossip and controversial conversation in order to fuel interest and drive website traffic, MCP chose to conduct business as a proper e-zine focused purely on the arts, which has helped to preserve its reputation as one of the more accurate and trustworthy entertainment websites around.
With the ever changing news cycle becoming saturated with social media, MCP decided to close down the e-zine to focus on more personal campaigns and projects. With such a loyal and steadily growing audience, MCP plans to further strengthen the lines of communication and support between urban artists and their core fan bases and key demographics through candid interviews, editorials and features, and general online promotion.
MCP is a licensed corporation committing itself to supporting both signed and unsigned, major label and independent recording artists, songwriters, producers, and their followings in both online and offline aspects. Utilized connections with various record label personnel, publicists,marketers, managers, other promotional companies, and artists themselves will expand upon the general content offered online via the website and branch out into promotional campaigns offline.
MCP CEO, RoJay has served as production coordinator and chief digital media manager for Grammy Award-winning singer Monica. Working in tandem with her production and management companies, as well as personally assisting the artist herself. The team has played key roles in the launching of and promotional campaigns for Monica’s last three studio albums subsequent tours nationwide.
RoJay serves as Host and Executive Producer of MiddleChild Promotions' first entertainment based talk show called 'Out The Box'. RoJay aims to encourage, entertain, inspire and inform with support from DJ Primetime.
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